Privacy Policy

Last updated: June 2026

This landing page is operated by Buma Games (“we”, “us”). It exists to let you learn about and wishlist the game It’s Fine on Steam. This page explains what limited data we collect and why.

What we collect

• Advertising attribution. When you arrive from an ad, we store the campaign parameters (UTMs) and the platform click ID (e.g. fbclid) in a first-party cookie so we can measure which campaigns drive genuine interest.
• Conversion events. When you click “Wishlist on Steam”, we record that action and send it to our advertising partners (e.g. Meta) — both in your browser and server-to-server — to optimize and measure our campaigns. This includes your IP address and browser user-agent.
• Cookies. A small consent cookie remembers your choice. Advertising pixels load according to that choice.

Advertising partners

We use Meta (Facebook/Instagram) and may use other ad platforms (TikTok, X, Google/YouTube, Outbrain). These partners process the above data as independent controllers under their own policies.

Your choices

Use the cookie banner to decline non-essential tracking. You can also clear cookies in your browser at any time. To exercise data rights or ask questions, contact us at privacy@buma-games.com.

Data retention

Attribution cookies expire after 90 days. Conversion data is retained by our ad partners per their retention policies.

This template is provided as a starting point and should be reviewed by your legal counsel before launch.